The pharmaceutical industry develops, produces, and markets drugs or pharmaceuticals licensed for use as medications. Industry goes through continuous research and development and new formulations being approved for commercial production. Companies heavily depend on medical practitioners being aware of new brands and formulations.
What are the challenges faced in Pharma sector?
- Managing effective awareness sessions with doctors and medical practitioners is resource and time intensive process.
- Accurate visibility into touch points with doctors.
- Constantly changing product brochures and awareness multi-media not reaching to field force.
- Retailer coverage and ground feedback on competition.
How BeatRoute mobile app successfully overcomes it?
- Territory coverage scheduling and adherence tracking.
- On the spot multi-media play and central control on the media.
- Pharmacy visits and competitor activity reporting.
- Training content broadcast for medical representatives.
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